Discover insights on boutique hospitality and social media marketing. Expert analysis to help you stay ahead.
A practical, owner-friendly guide to clean up and optimize your Google Business Profile so your inn or B&B wins brand searches over OTAs. In under an afternoon, learn the exact steps to fix categories, add hotel-specific amenities, activate Google’s Free Booking Links via your booking engine, streamline reviews and Q&A, and tighten local listings—so more guests click “Book direct” with confidence.
A practical, up-to-date playbook for owner-operated B&Bs, inns, and guesthouses to keep Facebook/Instagram visibly active in just 15 minutes a week. Learn how to repurpose your existing photo library, maintain an authentic voice, and use light-touch posting to build trust and nudge direct bookings—without adding to your workload during busy season.
A tactical, step-by-step playbook for innkeepers to turn a last-minute cancellation or midweek gap into a direct booking using a 15-minute social media workflow. Includes ready-to-use captions, a rapid Story sequence, DM-to-booking scripts, and simple tracking—positioning the offer as an exclusive insider perk for loyal followers rather than a blanket discount.
A practical, low-effort system for owner-operators to keep their property’s socials visibly alive using only the photos they already have. This post shows how to organize a camera roll into simple theme buckets, use plug-and-play caption templates, and follow a five-minute daily workflow that sustains trust, warms past guests, and supports direct bookings—without becoming a marketer.
A realistic, owner-friendly guide that reframes social media success for boutique inns and B&Bs. Instead of chasing virality, it shows how a simple, sustainable cadence keeps your feed visibly alive, builds guest trust, supports direct bookings, and reduces OTA dependence—without adding to your workload.
